WHAT IS A WHITE LABEL?
A white label legally permits you to place your brand name, logo and artwork on a product or service that someone else produced.
White labeling allows you to offer products without having to spend the time and money on designing and developing them yourself. White labeling is used extensively throughout most industries, from food service (Costco’s Kirkland brand) to business marketing.
WHAT ARE THE BENEFITS TO WHITE LABELING?
- White labeling boosts the visibility of your brand.
- White labeling strengthens the loyalty of customers. Obviously, the third-party products you’re white labeling and adding to your offering should be dependable and satisfactory. Every time a client uses our white-labeled product and sees your name attached, they will associate it with convenience and quality and their loyalty to your brand will increase. Your branded product can be offered at a specific location (such as casino), keeps the location top of mind after the customer has taken the product home, encouraging a return trip to your location.
- White labeling provides your brand with a refined product. It is more reliable to use something that has already gone through beta tests, revisions, troubleshooting, and many other fine tuning processes. Rather than going through the growing pains of launching your own product, you can use an already-polished product with your name attached.
- White labeling saves you time and money. Creating your own product from scratch might sound like a great idea at some point, but unless you’ve done it (successfully) before, you probably aren’t aware of all the energy and resources that go into creating an original product. Why waste time reinventing the wheel when you can white label?
- It gives you the luxury of choice. White labeling opens up a world of product options for your business. Run a restaurant and want to offer your guests a house wine? There are hundreds of vineyards out there that would love to have a regular bulk buyer, so you can pick and choose from the many until you find the perfect wine for your label. This is an example of a common scenario in every industry. Don’t waste time developing a single product when you can white label and choose from many options.
- White labeling takes the pressure off. If something goes wrong with a product or a client complains, most third-party businesses will take responsibility and work on a fix or update for the service or refund the cost of the product. It’s up to you to choose a quality product from a third-party that offers dependable support, but once you do you can sit back and enjoy offering your clients a great product while someone else keeps an eye on quality control and suggests updates.
WHITE LABELING IS WORTH IT
White labeling allows you to stand on the shoulders of talented developers, provide your clients with excellent products, and maintain a high ROI, all under the name of your own brand. We think those are excellent reasons that show white labeling is worth every penny.